AI Search tracking for iGaming requires more than checking whether a brand appears in ChatGPT. Operators, affiliates and suppliers need to monitor mentions, citations, share of voice, sentiment, source domains, referral traffic and — where possible — conversions.

This section brings together our guides to measuring visibility across ChatGPT, Gemini, Perplexity, Google AI features and other AI-powered search experiences.

AI Visibility Tracking

Start with our AI Visibility Tracking for iGaming guide for the measurement framework, metrics, tools and reporting model.

Tracking Guides