Editorial Policy

iGaming AI Search aims to publish useful, accurate and independent information about AI-powered search within the iGaming industry.

This Editorial Policy explains how we approach research, sourcing, commercial relationships, AI-assisted production and corrections.

Editorial Independence

Editorial conclusions should be based on relevance and evidence rather than commercial arrangements.

A company does not need to:

buy advertising;
join an affiliate program;
pay a listing fee;
provide a referral commission

to be considered for coverage.

Likewise, participation in a commercial partnership does not guarantee favorable treatment.

Sources

Depending on the subject, our research may use:

official vendor websites;
pricing pages;
technical documentation;
product dashboards;
agency websites;
regulatory sources;
company announcements;
reputable industry publications;
academic research;
our own testing and datasets.

We prefer primary sources where practical for factual claims such as pricing, product features and official company policies.

Vendor Claims

Marketing claims are not automatically treated as established facts.

When a vendor claims:

“Increase AI visibility by 300%”

we may report that the company makes the claim, but we should not present it as independently proven unless suitable evidence supports it.

The same principle applies to agency case studies.

Fact-Checking

We aim to verify important factual information before publication.

This is particularly important for volatile information such as:

software pricing;
plan limits;
AI engines supported;
agency services;
affiliate programs;
country availability;
product restrictions.

Where relevant, pages may show a Last checked date.

Opinions and Analysis

Some content contains editorial judgment.

For example:

“We believe Tool X is more suitable for a small affiliate.”

That is different from a factual claim such as:

“Tool X includes 50 prompts on its Starter plan.”

We aim to make that distinction clear.

Use of Artificial Intelligence

AI-assisted tools may be used during our editorial workflow.

Possible uses include:

organizing research;
generating outlines;
summarizing material;
structuring tables;
identifying questions for further research;
editing;
drafting support.

AI output is not accepted automatically as fact.

Important claims should be checked against appropriate sources, and final editorial responsibility remains with the human publisher/editor.

We do not intentionally invent hands-on experiences, quotes, customers, case studies or test results using AI.

Hands-On Claims

We only describe a product as tested by us when we have actually used or tested it.

If our analysis is based on vendor documentation, public pricing or other sources, we aim to say so.

This distinction is particularly important in software reviews.

Affiliate Content

Some content contains affiliate or referral links.

We may earn money when a user purchases a product or becomes a customer after following one of these links.

Affiliate relationships do not guarantee inclusion or a positive recommendation.

See our Affiliate Disclosure.

Conflicts of Interest

Material conflicts of interest should be disclosed where they could reasonably affect how readers interpret the content.

Updates

Older articles may be updated when:

information changes;
products change;
pricing changes;
new evidence becomes available;
our testing changes a conclusion.

An updated date should reflect a meaningful modification rather than being changed simply to make content appear fresh.

Corrections

We encourage readers and companies to report factual errors.

Legitimate corrections are evaluated on their merits regardless of whether the company has a commercial relationship with us.

See our Corrections Policy.

Editorial Responsibility

Questions about our editorial practices can be sent through the Contact page.

Last updated:

August 21, 2026